SOLUTIONS ~ The Organizers' Newsletter ~ February 2006
Welcome to SOLUTIONS ~ The Organizers' Newsletter ~ February 2006
The beginning of a new year is an ideal time to set our sights on achieving the things that really matter to us.
Did you make a New Year‘s Resolution to make more money this year? How about to get more clients? Even if you did not make a specific resolution, now is a great time to focus and improve your business. We encourage you to try new Marketing techniques and business processes this year and have included a couple of articles that just may spark your interest.
This issue features...
1. How to Organize Your Marketing
2. If My Work is Good Enough I Shouldn’t Have to Market, Right?
3. Comprehensive Training Program for Professional Organizers
4. Referral Program
5. The Top 10 Ways to Market your Business without Advertising
6. Hard Yes or Easy Yes
7. Administration
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
1. How to Organize Your Marketing by Charlie Cook
"I hate sales pitches!" You may have felt this way yourself or heard others say it. If it's such a common response, what's the best way to organize your marketing to attract new clients and customers?While getting all aspects of your marketing right can be complicated, the simple truth is that you can attract many more clients and be far more successful by doing just one thing.To get the attention of your prospects and gain their trust and their business, base your marketing on the way your prospects make buying decisions. Just as a sweater needs to fit its owner, your marketing needs to fit your prospects.
To view this article in its entirety, please click here
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
2. If My Work is Good Enough I Shouldn't Have to Market, Right? By Kelly O'Brien
If my work is good enough, don't you think that good work should speak for itself...that if you're good enough at what you do, you shouldn't have to hustle up business?
I've been working with a lot of really smart people lately. Physicists, Economists, Chemists, Electrical Engineers, Programmers, Researchers and highly educated professionals of many kinds. These folks are at the top of their game and world-class contributors in their chosen field.
Here are some of things they've said to me about marketing:
"If you're good, the money will come; we're above the money game."
"Isn't there an implied value to what we do? Why do we have to market it?"
"Yes, I'm angry that I have to market. It's not why I chose this career."
If you can relate to any of these statements, you're not alone
To view this article in its entirety, please click here
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
3. The Comprehensive Training Program makes its debut to rave reviews...
After its impressive debut, we are proud to announce that the new Comprehensive Training Program for Professional Organizers has gone national ~ now available in four major cities across Canada.
This information-packed three-day program has been designed for those who are considering a professional career change, who are ready to start their business or have already started their new business in the field of Professional Organizing. Regardless of what stage you are at we can guarantee that this program will save you time and money.
These seminars give you that quantum leap needed to achieve your full potential in the shortest timeframe possible. Each seminar is based on proven systems and methodologies, practical experience and in-depth awareness and covers topics of vital importance to manage and grow your business.
For further details, please click here
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
4. Referral Program for Professional Organizers
We are also wanted to let you know that we have announced our new Referral Program ~ one where you can give prospective organizers a discount ~ as well as earn commissions yourself.
If you are interested in participating so that you could earn another stream of income, please send us an e-mail and you will receive further details.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
5. The Top 10 Ways to Market your Business without Advertising by Philip E. Humbert
Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit!
But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money.
So, marketing is a necessity. Advertising is one form of marketing, but it's terribly expensive. Here are the Top 10 alternatives:
To view this article in its entirety, please click here
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
6. Hard Yes or Easy Yes? by Robert Middleton
What's worse than nobody showing interest in your services?
Getting a lot of people initially interested in your services and then failing to get them to say yes to buying your services. In other words, your marketing is working but your selling isn't.
One of the assertions I've heard over and over again from clients was, "If I could just get in front of a qualified prospect, I could easily sell them on my services."
But my observation is that this is far from the truth. Independent Professionals are notoriously poor at getting the prospect to say yes, even if they are qualified, interested and have the money.
Do any of these scenarios sound familiar?
To view this article in its entirety, please click here
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
All the best in organizing and we wish you much success in your business.
Sincerely,
Debra
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What would you do if you knew that you could not fail?
~ Robert Schuller
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
7. Administration
While primarily focusing on the field of professional organizing, SOLUTIONS - The Organizers' Newsletter is assembled and composed with the best of intentions to provide accurate and useful information for our professional organizing community. If you would like to contribute in any way ~ please contact us at newsletter@ProfessionalOrganizers.com or visit us at http://www.professionalorganizers.com/.
If you have any suggestions, comments or would like to submit an article for an upcoming issue, please let us know. We are a spam free company and only send our e-zine to those who have requested it. We do not sell, rent or loan our mailing lists. If you find this newsletter to be of value, we invite and encourage you to forward it to other organizers and please accept our thanks.
If you no longer wish to receive this newsletter, please forward an e-mail containing the word "unsubscribe" in the subject line to info@professionalorganizers.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Debra Milne
ProfessionalOrganizers.com
…a division of Productivity Squared Inc.
"An Organized Approach To Enhanced Productivity"
E-mail: Debra@ProfessionalOrganizers.com
www.professionalorganizers.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Far and away the best prize that life has to offer is the chance to work hard at work worth doing.
~ Theodore Roosevelt
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The beginning of a new year is an ideal time to set our sights on achieving the things that really matter to us.
Did you make a New Year‘s Resolution to make more money this year? How about to get more clients? Even if you did not make a specific resolution, now is a great time to focus and improve your business. We encourage you to try new Marketing techniques and business processes this year and have included a couple of articles that just may spark your interest.
This issue features...
1. How to Organize Your Marketing
2. If My Work is Good Enough I Shouldn’t Have to Market, Right?
3. Comprehensive Training Program for Professional Organizers
4. Referral Program
5. The Top 10 Ways to Market your Business without Advertising
6. Hard Yes or Easy Yes
7. Administration
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
1. How to Organize Your Marketing by Charlie Cook
"I hate sales pitches!" You may have felt this way yourself or heard others say it. If it's such a common response, what's the best way to organize your marketing to attract new clients and customers?While getting all aspects of your marketing right can be complicated, the simple truth is that you can attract many more clients and be far more successful by doing just one thing.To get the attention of your prospects and gain their trust and their business, base your marketing on the way your prospects make buying decisions. Just as a sweater needs to fit its owner, your marketing needs to fit your prospects.
To view this article in its entirety, please click here
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
2. If My Work is Good Enough I Shouldn't Have to Market, Right? By Kelly O'Brien
If my work is good enough, don't you think that good work should speak for itself...that if you're good enough at what you do, you shouldn't have to hustle up business?
I've been working with a lot of really smart people lately. Physicists, Economists, Chemists, Electrical Engineers, Programmers, Researchers and highly educated professionals of many kinds. These folks are at the top of their game and world-class contributors in their chosen field.
Here are some of things they've said to me about marketing:
"If you're good, the money will come; we're above the money game."
"Isn't there an implied value to what we do? Why do we have to market it?"
"Yes, I'm angry that I have to market. It's not why I chose this career."
If you can relate to any of these statements, you're not alone
To view this article in its entirety, please click here
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
3. The Comprehensive Training Program makes its debut to rave reviews...
After its impressive debut, we are proud to announce that the new Comprehensive Training Program for Professional Organizers has gone national ~ now available in four major cities across Canada.
This information-packed three-day program has been designed for those who are considering a professional career change, who are ready to start their business or have already started their new business in the field of Professional Organizing. Regardless of what stage you are at we can guarantee that this program will save you time and money.
These seminars give you that quantum leap needed to achieve your full potential in the shortest timeframe possible. Each seminar is based on proven systems and methodologies, practical experience and in-depth awareness and covers topics of vital importance to manage and grow your business.
For further details, please click here
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
4. Referral Program for Professional Organizers
We are also wanted to let you know that we have announced our new Referral Program ~ one where you can give prospective organizers a discount ~ as well as earn commissions yourself.
If you are interested in participating so that you could earn another stream of income, please send us an e-mail and you will receive further details.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
5. The Top 10 Ways to Market your Business without Advertising by Philip E. Humbert
Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit!
But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money.
So, marketing is a necessity. Advertising is one form of marketing, but it's terribly expensive. Here are the Top 10 alternatives:
To view this article in its entirety, please click here
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
6. Hard Yes or Easy Yes? by Robert Middleton
What's worse than nobody showing interest in your services?
Getting a lot of people initially interested in your services and then failing to get them to say yes to buying your services. In other words, your marketing is working but your selling isn't.
One of the assertions I've heard over and over again from clients was, "If I could just get in front of a qualified prospect, I could easily sell them on my services."
But my observation is that this is far from the truth. Independent Professionals are notoriously poor at getting the prospect to say yes, even if they are qualified, interested and have the money.
Do any of these scenarios sound familiar?
To view this article in its entirety, please click here
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
All the best in organizing and we wish you much success in your business.
Sincerely,
Debra
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What would you do if you knew that you could not fail?
~ Robert Schuller
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
7. Administration
While primarily focusing on the field of professional organizing, SOLUTIONS - The Organizers' Newsletter is assembled and composed with the best of intentions to provide accurate and useful information for our professional organizing community. If you would like to contribute in any way ~ please contact us at newsletter@ProfessionalOrganizers.com or visit us at http://www.professionalorganizers.com/.
If you have any suggestions, comments or would like to submit an article for an upcoming issue, please let us know. We are a spam free company and only send our e-zine to those who have requested it. We do not sell, rent or loan our mailing lists. If you find this newsletter to be of value, we invite and encourage you to forward it to other organizers and please accept our thanks.
If you no longer wish to receive this newsletter, please forward an e-mail containing the word "unsubscribe" in the subject line to info@professionalorganizers.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Debra Milne
ProfessionalOrganizers.com
…a division of Productivity Squared Inc.
"An Organized Approach To Enhanced Productivity"
E-mail: Debra@ProfessionalOrganizers.com
www.professionalorganizers.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Far and away the best prize that life has to offer is the chance to work hard at work worth doing.
~ Theodore Roosevelt
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
